ZOE ROWYN | Aim Performance Agency
Zoe Rowyn Bridal Wear, a premium bridal fashion brand, approached us with a significant challenge: their online sales were struggling. Their target audience—future brides—tend to take months to research, analyze, and make a purchase decision. This long buyer journey required a strategic approach to build trust, brand awareness, and ultimately, conversions.
Our Approach

To address their needs, we crafted a customized, step-by-step strategy focusing on both online and offline engagement:
  • Facebook Ads Campaigns: Designed strategic ad campaigns tailored to the bridal audience, starting locally in Copenhagen (home to their showroom) and gradually expanding across Europe and the U.S., where the brand is represented through stockists.
  • Awareness Campaigns on Instagram: Focused on showcasing the brand’s identity via Instagram as a "catalog of inspiration." Posts highlighted real brides wearing Zoe Rowyn dresses, sharing their joy and personal stories.
  • Call-to-Action Messaging: Created compelling messages to invite brides to book appointments at the Copenhagen showroom. Messaging included phrases like:
  • "Brides of 2025? Come and try Zoe Rowyn dresses today!"
  • "Still searching for your perfect dress? Visit our showroom!"
  • Graphic Design & Printing: Produced high-quality visual materials for both online and offline use, such as promotional graphics, brochures, and event-specific collateral.
  • Consulting & Event Strategy: Provided consultation services to help Zoe Rowyn effectively attract clients offline, including advice on maximizing their presence at fairs and bridal events to drive conversions.
The Results

Our tailored efforts brought tangible results:
  • Grew bridal bookings from 0 to 10 per month within six months.
  • Achieved a ROAS (Return on Ad Spend) of 1600%.
  • Increased awareness and trust in the brand by showcasing authentic customer experiences on Instagram.
  • Helped the brand bridge the gap between online and offline customer engagement through strategic event participation.
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