Our ApproachTo address their needs, we crafted a customized, step-by-step strategy focusing on both online and offline engagement:
- Facebook Ads Campaigns: Designed strategic ad campaigns tailored to the bridal audience, starting locally in Copenhagen (home to their showroom) and gradually expanding across Europe and the U.S., where the brand is represented through stockists.
- Awareness Campaigns on Instagram: Focused on showcasing the brand’s identity via Instagram as a "catalog of inspiration." Posts highlighted real brides wearing Zoe Rowyn dresses, sharing their joy and personal stories.
- Call-to-Action Messaging: Created compelling messages to invite brides to book appointments at the Copenhagen showroom. Messaging included phrases like:
- "Brides of 2025? Come and try Zoe Rowyn dresses today!"
- "Still searching for your perfect dress? Visit our showroom!"
- Graphic Design & Printing: Produced high-quality visual materials for both online and offline use, such as promotional graphics, brochures, and event-specific collateral.
- Consulting & Event Strategy: Provided consultation services to help Zoe Rowyn effectively attract clients offline, including advice on maximizing their presence at fairs and bridal events to drive conversions.