Understanding that this brand had an untapped market for prescription glasses, we pivoted their marketing focus toward a lead generation campaign. Our strategy combined:- Clear and persuasive copy that resonated with their audience.
- Eye-catching banner designs to draw attention.
- A value-driven message to inspire action.
The results of our collaboration were remarkable:- From an initial ROAS (Return on Ad Spend) of 23.33% (a negative return), we elevated their performance to an astounding 2000%. While it’s not the highest possible figure, this marked a significant transformation from unprofitable to highly profitable.
- The lead generation campaign achieved a 10% conversion rate right from the start.
- The brand successfully transitioned from a struggling e-commerce strategy to a highly efficient and profitable campaign.
Our targeted efforts not only brought measurable growth to their business but also set the foundation for continued success.
This project is a testament to the power of combining goods strategies, creative mind, and impactful design to achieve extraordinary results.