Hoolens | Lance | Aim Performance Agency
E-commerce Brand Specializing in eyeglasses
When we first collaborated with this e-commerce brand, they faced a significant challenge: finding an effective way to market their prescription glasses. Their goal was to expand their audience reach, increase awareness on the romanian marketing, and ultimately boost sales. While they were already familiar with e-commerce strategies, they needed a fresh, impactful approach to stand out in a competitive market.
Our Approach

We provided a comprehensive suite of services to tackle their challenges head-on:

  • Meta Ads Campaigns: Designed and executed tailored advertising campaigns in both Romanian and English.
  • Banners & Ad Design: Created visually compelling banners with a clear, engaging message to captivate their audience.
  • Social Media Stories: Developed creative, on-brand story content to enhance their presence on social platforms.
  • Print design for outdoor banners in the city
Understanding that this brand had an untapped market for prescription glasses, we pivoted their marketing focus toward a lead generation campaign.

Our strategy combined:

  • Clear and persuasive copy that resonated with their audience.
  • Eye-catching banner designs to draw attention.
  • A value-driven message to inspire action.

The results of our collaboration were remarkable:

  • From an initial ROAS (Return on Ad Spend) of 23.33% (a negative return), we elevated their performance to an astounding 2000%. While it’s not the highest possible figure, this marked a significant transformation from unprofitable to highly profitable.
  • The lead generation campaign achieved a 10% conversion rate right from the start.
  • The brand successfully transitioned from a struggling e-commerce strategy to a highly efficient and profitable campaign.

Our targeted efforts not only brought measurable growth to their business but also set the foundation for continued success.
This project is a testament to the power of combining goods strategies, creative mind, and impactful design to achieve extraordinary results.
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