AW SUMMIT 2023 | Aim Performance Agency
AWSummit, a high-profile industry event, needed a comprehensive branding and marketing strategy to effectively communicate its upcoming summit to the target audience. The challenge was to create a cohesive and engaging experience across all platforms and materials, ensuring strong visibility and attendee engagement.
Our Approach
We provided an extensive range of services to elevate

AWSummit’s presence:
  • Graphic Design for Social Media: Crafted visually compelling designs tailored to their brand identity.
  • Event Collateral Creation: Designed outdoor banners, flyers, roll-ups, badges, and booth visuals to ensure a polished, professional look at the event.
  • Social Media Strategy & Content: Developed a tailored social media strategy and created engaging video content, including editing reels, to build momentum and anticipation for the event.
  • Email Marketing Campaigns: Curated email marketing strategies to directly reach their audience and drive registrations.
If a building becomes architecture, then it is art
The Strategy
Our primary focus was to strengthen AWSummit’s social media presence to effectively communicate details about the next summit. This included:
  • Strategically timed posts to maintain audience engagement.
  • Eye-catching designs to capture attention and reflect the event’s prestige.
  • Informative and engaging video content to connect with their audience on a personal level.
The Results
The strategy yielded impressive results:
  • AWSummit saw increased visibility across social media platforms, with a consistent and professional brand image.
  • Event materials received positive feedback for their design quality and contribution to the overall attendee experience.
  • Email marketing campaigns achieved higher-than-expected engagement rates, driving awareness and registration numbers.

This collaboration showcased our ability to deliver end-to-end solutions for event branding and marketing, ensuring a seamless experience for both the organizers and their audience.
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